Online, or Internet, Marketing, as it is called, can be a fun adventure with the right map, tools, and ambition.  At first, it starts off as a hobby and something you Stumble Upon.  Then you really start Digging it, and you realize you can start making money by blogging.  Soon, you are losing sleep because you’re so excited about adding widgets and cool stuff to your new blog, and you obsess over all the details.  Next thing you know, 3 months have gone by, and you finally make…YOUR FIRST PENNY!

A lot of people ask me, How do I do this [online marketing] thing?  My answer is always the same- it took me many nights of trial and error, and many many Google searches and research, to get to where I am.  I’ll be damned if you’re going to ask me that question, and ME be able to answer YOU completely before you pass out from a BRAIN FARTS and OLD AGE.  It’s NOT SOMETHING YOU CAN TEACH OR LEARN in one sentence!!   SoooOOOOooOOOooo……….

This is why I created this site- to inform all those who wish for me to help them.  Here is the first post for beginners.  THE SOURCE for this is the very-useful site called COPYBLOGGER.COM, who are one of the “go-to people”, and definitely one of the most visited Bookmarks you should always stay current with.

Here is a piece of their article-

The Four Pillars of Online Marketing Success

Thinking through what this would look like, we found four themes that kept coming up.

So we created an introduction to the newsletter that works through these four themes, systematically introducing you to the most important concepts we think every online marketer must know about. It’s like a course in Internet marketing that prepares you for the more in-depth newsletter content that follows (still all free).

These are the cornerstones of how to build a business with the Copyblogger model, using everything we’ve learned over the years. Ready?

Pillar 1: Relationships

Creating strong relationships with an audience is critical to everything we do here. Rather than constantly hunting down new customers, we’d much rather create a valued environment that benefits our existing readers and customers and keeps pulling them back. We don’t advertise in the traditional sense; instead, our readers do a great job of “spreading the word” for us.

It’s about having consummate respect, always, for your audience and your market.

It’s about focusing almost obsessively on their needs, over and above your own (and getting what you want, almost magically, in the process).

It’s about making a commitment to creating a quality experience for your readers and subscribers.

Pillar 2: Direct response copywriting

We certainly stay abreast of the latest social media trends (and sometimes create them), but underlying everything we do here is solid copywriting techniques.

Starting with a killer headline and moving strategically through the copy to a stirring call to action, traditional copywriting technique works amazingly well in social media.

“Old-fashioned” copywriting advice can make all the difference between a business or blog that limps along and one that truly thrives.

We’ll show you precisely what we mean in the initial issues of the newsletter.

Pillar 3: Content marketing

What’s the backbone of the Copyblogger formula?

Deliver great content.

And keep delivering great content, but in a strategic and focused way.

Every once in awhile, make a great offer that benefits the reader and involves the exchange of cash money.

Of course, we’ll give you some more specifics on how to do that once you’re on board.

Pillar 4: Have something worth selling

Everyone is selling something. It might be a service, a product, a download, an idea, or an opinion.

Whatever you’re selling, it’s got to be worth the price. (And never forget that reader attention is a valuable commodity that’s in strictly limited supply.)

Whether you’re asking for dollars, euros, yen, or valuable time and attention, you’ve got to deliver something that towers above your asking price.

Bringing it all together

Each of these four pillars enhances the others. Together, they’re much stronger than they would be if any of the pillars were missing.

Internet Marketing for Smart People is a free course and continual newsletter that’s delivered via email. Each week you’ll get a new lesson on one of the four pillars.

You’ll get lots of pointers to archived Copyblogger content, but with a new frame that will help you “connect the dots” and start putting this advice to work in your own business, web site, or blog. It’s much like the approach Brian took with Authority Rules, but ongoing and ever-evolving as the Internet marketing space changes (which is fast).

To make it work even better, we’ll also be including “behind the scenes” lessons that show you how we put our own marketing systems and launches together, and the role each piece plays.